Crying babies, Win Butler’s Kanye moment, a faked double suicide,
face painting, a makeup-free Lady Gaga in plaid and a trucker’s cap.
There were all kinds of unexpected moments on the first YouTube Music
Awards, as imagined by Spike Jonze and carried off by the odd couple
hosts Jason Schwartzman and Reggie Watts.
Eminem, Taylor Swift and Macklemore & Ryan Lewis were among the
winners during Sunday night’s live webcast from New York. But the awards
were sort of beside the point as Jonze and others directed live videos
with Eminem, Gaga, M.I.A. and rapper Earl Sweatshirt, and Schwartzman
and Watts careened about the soundstage with only notecards to point the
way.
Eminem was named artist of the year before performing a word-perfect
version of his new lung-busting tour de force “Rap God,” filmed in black
and white. Swift’s “I Knew You Were Trouble” won YouTube phenomenon and
Macklemore and Lewis won YouTube breakthrough.
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